Our mission is to empower communities to build a solid foundation on which they can expand their tourism industry and grow their local economy, leading to a prosperous future for their residents and businesses.


Streamlined Vision combines the expertise of tourism and community development experts Alexandra Ross and Dayna Dickens, along with a team of tactical partners and associates.  Together we aim to provide you with the tools your business/community needs to put you on the map

Founding Partner & Principal Strategist, Alexandra Ross, BA, MA, EcD Economic & Tourism Destination Development Specialist

Alexandra’s extensive business background working in North America and Europe has given her unique insights into local, national and international trends.

Her experience managing economic development and tourism initiatives have provided her with a solid understanding of the challenges municipal government, non-profit organizations, small businesses and indigenous communities face in today’s highly competitive marketplace.

Alexandra’s entrepreneurial approach to community and tourism development, complemented by her international education and business experience enables her to think outside the box – finding innovative yet efficient and effective opportunities and solutions for communities and business alike.

Passionate about having a positive impact, the key to her success is collaboration.  Her ability to nurture partnerships between key stakeholders leads to the development of solid relationships and practical strategies for progress.

Alexandra specializes in strategic planning for communities, businesses, and regional tourism partnerships.  Her practical experience in event management, community relations, and group facilitation, working with indigenous and non-profit business organizations has kept her connected to the grassroots and allowed her to remain on top of emerging trends across many sectors.

Contact Alexandra:

1-866-930-3636 or 604-905-8672

View Alexandra Ross' LinkedIn Profile
Partner & Principal Strategist Dayna Dickens, BA, Destination Development, Regional Tourism & Small Business Marketing Specialist

Dayna’s life-long passion for Tourism and Community Development in rural Canada has taken her down many interesting roads, from growing up on a small cottage resort in Northern Ontario, to almost bringing the world première of a major Hollywood blockbuster to a theatre-less little town on the prairies…. Live Long & Prosper, Vulcan, Alberta.

A graduate of both the University of Guelph’s College of Social Sciences (BA Geography), and the Georgian College School of Hospitality and Tourism (Tourism Management), Dayna has professional and volunteer experience in both the private and public sectors.  Her expertise is in Community Marketing and Brand Management, Social Media Management, Small Business Development, Festival & Event Planning and Visitor Information Centre Ambassador Training and Management.

In 2018, Dayna founded The Cool Little Marketing Company, which operates as an associate business to Streamlined Vision, and offers agency-level marketing resources, services and training to rural entrepreneurs and micro-businesses.

With an award-winning record for stretching limited budgets to pull together creative and effective promotional campaigns and special events, Dayna specializes in developing tourism and community marketing plans that are Realistic, Unique, Relevant, Achievable and Linked to local values and visions.

Contact Dayna:


See also

View Dayna Dickens' LinkedIn Profile
Do NOT follow this link or you will be banned from the site!